Category Archives: marketing & e-commerce

Seizing the E-Commerce Boom: Why Indonesia is the Hidden Gem You Can’t Afford to Miss

Are you missing out on one of the biggest e-commerce growth opportunities of this decade? While you might have overlooked it, Indonesia is the hidden gem in the e-commerce world, rapidly expanding as Southeast Asia’s largest market. Projected to skyrocket from $58 billion in 2024 to an impressive $96 billion by 2029, Indonesia’s e-commerce sector […]

Avoiding Common Pitfalls in Market Expansion: Lessons from Indonesia

Expanding into international markets can be a game-changer for brands looking to grow their reach and revenue. With Indonesia’s market booming, many German brands have already ventured into this promising region. However, the journey is fraught with challenges that can hinder success if not navigated carefully. Drawing from our observations, we highlight three critical areas […]

The Rise of Liveshopping: Southeast Asia’s Booming Trend and Its Lessons for Global Markets

Imagine combining the thrill of live entertainment with the convenience of online shopping – that’s liveshopping, a phenomenon taking Southeast Asia by storm. In Indonesia, liveshopping has become more than just a trend; it’s a powerful tool for brands to connect with consumers in real time. Platforms like Instagram and TikTok have turned everyday scrolling […]

Will TikTok Become the Next Amazon?

Image Source: Dribble This question arose after TikTok’s recent move in Indonesia. Following the shutdown of its highly successful TikTok Shop by the Indonesian government last year, TikTok announced in December its strategic acquisition of a majority stake in Tokopedia, which is one of Indonesia’s leading e-commerce platforms. This move signals TikTok’s ambitions to deeply […]