Category Archives: ASEAN insights

Unleashing WhatsApp’s Potential: Lessons from Indonesia’s Marketing Mastery

In the digital age, WhatsApp is more than just a messaging app – it’s a powerful marketing tool that can transform customer engagement. Nowhere is this more evident than in Indonesia, where WhatsApp is integral to both everyday life and business. From private chats to e-commerce interactions, even the smallest businesses utilize WhatsApp Business to […]

Indonesia’s Middle Class Boom: A Golden Opportunity for German Brands

The rapid rise of Indonesia’s middle class is creating a vibrant economic landscape, brimming with opportunities that German companies should not overlook. With consistent wealth growth and a booming economy, Indonesia is fast becoming a key player in the global market. Let’s delve into the trends driving this growth and explore how German brands can […]

Indonesia: The underestimated Economic Giant beyond Tourist Attractions

Imagine a country known for its stunning beaches and majestic volcanic landscapes evolving into a global economic powerhouse. Since 2015, Indonesia’s economy has grown at an impressive rate of 53.19%, and the growth trajectory shows no signs of slowing down. It’s about time for everyone doing buisness to take a serious look at the potential […]

Unlocking Diversity: Indonesia’s Cultural Celebrations and the Resulting Business Lessons

In Indonesia, enjoying over 20 public holidays annually is not just a fantasy but a tangible reality deeply rooted in the country’s diverse cultural fabric. This cultural richness isn’t just about days off work, as it offers profound insights into inclusive practices, societal cohesion, and valuable lessons for businesses navigating the complexities of a diverse […]

Discover Indonesia’s Untapped Business Potential

Booming Middle Class Driving Purchasing Power The booming middle class drives purchasing power and creates a massive demand in online retail. Yet, due to high entry barriers, the market remains relatively untapped by European companies. This situation presents a unique opportunity for businesses willing to navigate these challenges. Companies that can tailor their strategies to […]